Cool and Casual: Women’s Pumas on Sale at Shoes.com: The Puma brand has always been synonymous with cool and casual styling, mainly because of its attachment to the street skating culture of the early 90s. And while the classic Puma Suede hits a 10 on the freshness-meter (that’s a real thing, the Freshness-Meter – you can Google it), the rest of the Puma brand is pretty tight as well.